Boosting Revenue and Guest Satisfaction with Reservation Stages in Your Guest App
More companies are taking a digital approach in today's competitive hospitality landscape. Personalization is essential for a seamless guest experience with this shift. Tailoring each guest's individual needs at the right time is critical and eliminates the need for further communication. This level of personalization seems challenging, but it also represents an incredible opportunity to boost guest satisfaction, increase revenue, and streamline operations.
That's why we are excited to introduce reservation stages - a powerful feature in our guest app that brings the next level of personalization. With reservation stages, you can decide which sections of your app, such as Guidebooks, Announcements, Amenities, and Upsells, appear to each guest at precisely the right moment. This dynamic approach means your guests see the information and offers when they need it most, transforming their experience from when they book to when they check out.
This post will dive into how reservation stages can benefit hotels and STRs.
What are reservation stages, and how do they work?
A guest journey is filled with unique opportunities to engage, inform, and delight your guests, each of which plays an important role in delivering a stellar experience. Traditionally, managing these touchpoints within the guest journey has been challenging, often requiring manual coordination and high staff involvement. Reservation stages change this and focus the app on delivering the right content at the right time.
Reservation stages are part of a brand, meaning that the stages can be altered on a brand basis. Do you offer rooms, villas, or apartments in various segments and want to adjust the guest journey based on such a segment? Create multiple brands and adjust the guest journey accordingly.
With the reservation stages, guests see a customized app version, aligning with their phase within the reservation. Sections such as Guidebooks, amenities, experiences, and upsells can strategically be displayed or hidden depending on the most relevant stage. For example, is the guest approaching the check-in time? Show them the check-in instructions/codes so that they can avoid looking further.
Top benefits of Reservation Stages for Hotels and STRs
With an intelligent guest journey, the reservation stages are essential in boosting the guest experience. Here are some examples of how adjusting the app can improve the guest experience.
Increased Upselling Opportunities and Revenue
One of the most significant advantages of reservation stages is introducing upsells and experiences at the most opportune moments. By displaying options like room upgrades, Airport pick-up, in-house dining, or local excursions, guests are more likely to explore and make additional purchases. Do you offer in-house dining or other experiences? Highlight the need for reservations, and instantly, your reservations will increase.
Enhanced Guest satisfaction through timely information
Delivering the correct information at the right time is crucial. It helps eliminate questions and confusion. Do you require a lot of documentation or information? Ask guests to pre-fill this before their arrival. Are you in a Villa? How often do you get the question, "Is there a hairdryer?" Answer these types of questions before they are asked.
Streamlined communication for higher operation efficiency.
With the right communication at the right time, you reduce the need for staff to communicate manually with each guest. This means fewer phone calls, fewer emails, and more time at your front desk, allowing your team to focus on delivering high-quality service instead of repeatedly answering the same dull questions.
Real-world Impact: Hotels and STRs can improve efficiency and reduce staff workload, especially during peak times, by automating the delivery of common messages and essential details.
Personalized experiences that drive positive reviews and repeat stays.
Today's travelers appreciate a personalized experience; reservation stages play an important role and make it easy to achieve this. A customized experience stands out more than regular experiences, increasing the likelihood of positive reviews and encouraging return visits. Incorporate your loyalty reward program within the checkout program, raising the possibility of rebooking. Did the guest book through an OTA? Remind them of direct bookings and display your website to eliminate the OTA costs and increase the nightly revenue
Elevating the guest experience with reservation stages
In today's competitive hospitality market, the ability to personalize each stage of the guest's journey makes you stand out from the crowd. Our reservation stages feature is designed to help hotels and STRs transform their guest interactions by delivering target information and offers exactly when they matter most.
With reservation stages, properties unlock new upselling opportunities by presenting tailored recommendations when guests are most likely to book, resulting in higher spending per guest. Additionally, providing timely information—like arrival instructions or checkout details—reduces confusion, improves the guest experience, and minimizes repetitive questions for your staff. The streamlined communication enabled by reservation stages allows your team to operate more efficiently, ultimately letting them focus on what truly matters: delivering exceptional service.
As the hospitality industry evolves, tools like reservation stages position properties to meet the growing demand for personalization. By creating meaningful, relevant touchpoints throughout each guest's stay, hotels and STRs build stronger connections with guests and drive positive reviews and repeat bookings. Embrace the power of reservation stages to elevate your guest engagement and set your property apart in the competitive landscape of modern hospitality.
