2025 Hotel Conferences and Trade Shows in Europe
The hospitality industry is a dynamic and multifaceted sector where success hinges on staying informed about emerging trends and technologies. Industry events provide invaluable opportunities for professionals in marketing, sales, and operations to connect, learn, and gain fresh insights. In 2025, Europe will host numerous hotel and STR conferences and trade shows, offering professionals the chance to engage with industry leaders, discover innovative concepts, and explore the latest advancements shaping the future of hospitality.
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Here is the list of top hotel conferences and trade shows in Europe for 2025:
1. FITUR (International Tourism Fair)
Date: January 22 – 26, 2025
Location: Madrid, Spain
Description: FITUR is one of the world’s leading tourism trade fairs, gathering industry professionals in Madrid to explore the latest travel trends, innovations, and networking opportunities. This annual event showcases advancements across tourism sectors, from technology and sustainability to hospitality and cultural tourism. Attendees gain valuable insights, connect with global industry leaders, and discover transformative ideas shaping the future of travel.
2. Stay Wyse Hostel Conference
Date: To be Announced
Location: Amsterdam, Netherlands
Description: STAY WYSE is a global event dedicated to the youth travel accommodation industry, bringing together professionals focused on innovation, market insights, and best practices. Hosted by the WYSE Travel Confederation, this conference offers valuable networking opportunities and industry-focused discussions on trends impacting youth travel. Attendees connect with leading experts and peers to drive growth and elevate the youth travel sector.
Date: March 12-16, 2025
Location: Lisbon, Portugal
Description: BTL (Bolsa de Turismo de Lisboa) is Portugal’s premier tourism fair, showcasing global travel destinations and industry innovations. Held annually in Lisbon, the event connects tourism professionals, providing a platform for networking, business opportunities, and insight into the latest trends. BTL attracts a diverse audience, from travel experts to the general public, spotlighting Portugal's role in international tourism.
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4. ITB Berlin
Date: March 4 – 6, 2025
Location: Berlin, Germany
Description: ITB Berlin is a leading global travel trade show, bringing together tourism professionals from around the world to explore the latest industry trends, technologies, and destinations. Known for its comprehensive conference program, ITB offers unparalleled networking and business opportunities. This annual event is a key platform for discovering innovations shaping the future of global travel and tourism.
5. Independent Hotel Show Amsterdam
Date: March 11-12, 2025
Location: Amsterdam, The Netherlands
Description: The Independent Hotel Show Amsterdam is a premier event tailored for luxury and boutique hoteliers, offering insights into the latest innovations, trends, and solutions in the hospitality sector. With a focus on networking and curated exhibitions, the show provides hoteliers with unique resources to enhance guest experiences. This annual gathering is a hub for connecting with industry experts and discovering strategies for independent hotel success.
Date: March 19-20, 2025
Location: Paris, France
Description: Food Hotel Tech is France's leading trade show dedicated to digital and technology solutions for the hospitality industry. This event brings together hospitality professionals to explore innovations that enhance guest experiences, streamline operations, and drive business growth. Food Hotel Tech offers a platform for discovering cutting-edge tech and networking with industry experts focused on the future of hospitality.
7. International Hospitality Investment Forum
Date: April 15 – 17, 2024
Location: Berlin, Germany
Description: Join senior leaders and connect with global hotel brands at one of the top educational seminars of the year in one of the world’s most historic cities. Hoteliers from around the globe can expect dynamic educational sessions and plenty of deal-making opportunities.
8. International Hotel Technology Forum
Date: March 18 - 20, 2025
Location: ivoli Marina Vilamoura Algarve Reso
Description: The International Hospitality Technology Forum (IHTF) is a premier event focused on the latest technological advancements transforming the hospitality industry. Bringing together senior executives, tech experts, and innovators, the forum provides a platform for exploring emerging guest experience, data, and operational efficiency solutions. IHTF offers valuable networking and insight into the future of hospitality technology.
9. Hospitality & Travel Technology Innovation Summit
Date: May 13-14, 2025
Location: Amsterdam, Netherlands
Description: The Hospitality Technology Innovation Summit (HTIS) Europe is a key event for exploring the latest tech-driven solutions in the hospitality sector. This summit gathers industry leaders, technology innovators, and decision-makers to discuss advancements in guest experience, digital transformation, and operational efficiency. HTIS Europe offers insightful sessions and networking opportunities for those shaping the future of hospitality through technology.
Date: June 10-12, 2025
Location: Barcelona, Spain
Description: Phocuswright Europe is a leading conference for travel industry professionals, focusing on innovation and digital transformation in the travel and tourism sector. This event gathers industry leaders, tech innovators, and investors to explore emerging trends, market insights, and business strategies. Phocuswright Europe provides valuable networking and deep dives into the future of travel technology and consumer behavior.
11. The Annual Hotel Conference
Date: September 29-30, 2025
Location: Manchester, UK
Description: The Annual Hotel Conference (AHC) is a prominent UK event for hotel industry professionals, offering insights into trends, investment strategies, and operational excellence. Held in Manchester, AHC brings together hoteliers, investors, and industry leaders to discuss the evolving landscape of hospitality. The conference provides a valuable platform for networking and exploring strategies to drive growth and innovation in the hotel sector.
12. Hotel 360 Expo
Date: September 30 - October 1, 2025
Location: London, United Kingdom
Description: The Hotel Innovation Expo in London is a major event dedicated to the latest advancements in hotel technology, design, and guest experience. This expo connects hoteliers, industry experts, and suppliers, offering insights into cutting-edge solutions that enhance operational efficiency and customer satisfaction. Attendees gain valuable networking opportunities and discover innovations shaping the future of the hospitality industry.
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13. Independent Hotel Show London
Date: October 6-7, 2025
Location: London, United Kingdom
Description: The Independent Hotel Show in London is a premier event for luxury and boutique hoteliers, showcasing the latest products, services, and trends in the independent hotel sector. This show provides a unique platform for hoteliers to network, discover innovative solutions, and gain insights to enhance guest experiences and drive business growth. Attendees connect with industry experts and explore curated exhibitions tailored to independent hospitality.t.
14. World Travel Market (WTM) London
Date: November 5-7, 2025
Location: London, United Kingdom
Description: World Travel Market (WTM) London is a leading global event for the travel industry, connecting professionals from around the world to explore new opportunities, trends, and innovations. This event provides a platform for networking, business deals, and insights into the latest developments across all travel sectors. WTM London is a hub for discovering strategies and solutions that shape the future of global travel and tourism.
These 2025 European hotel conferences and trade shows offer exciting opportunities for hospitality professionals to stay current with industry trends, connect with peers, and discover innovative technologies. Whether you're a hotelier, investor, or tech enthusiast, these events provide a valuable platform for growth and success in the dynamic world of hospitality. If you would like a list of 2024 events, please click here.
